ROSEWOOD MIRAMAR BEACH

Reimagining Elegance

Visual Storytelling
Envision a curated collection of images and videos that serve as a time machine, transporting viewers from the golden age of glamour to today's epitome of luxury. This visual odyssey will pay tribute to the history of "Miramar by the Sea," while showcasing the modern-day majesty of The Rosewood Miramar Beach. It's a narrative that speaks to nostalgia-seekers and contemporary luxury aficionados alike, blending the best of both worlds.

Cultural Insight
Modern travelers seek more than comfort and luxury; they crave experiences that inspire personal growth, cultural immersion, and a deeper connection to the places they visit. They value authenticity, sustainability, and stories that make their stay memorable.

Photographic & Video Technique:
Employing a mix of vintage and modern photography styles, we will use natural, soft lighting to evoke the past's warmth, alongside contemporary styling to accentuate present-day amenities. Each image & video will be a testament to the seamless melding of eras, capturing the essence of "Miramar by the Sea" while highlighting the modern sophistication of the guest experience.

Campaign Significance:
• Brand Enhancement: Elevate the Rosewood Miramar Beach brand by emphasizing its unique heritage and modern allure.
• Audience Engagement: Appeal to a broad spectrum of guests, from those captivated by history to admirers of contemporary luxury.
• Distinctive Content: Generate exquisite, versatile content for marketing endeavors, social media, and promotional assets, distinguishing Rosewood Miramar Beach in the hospitality landscape.

Enhanced Engagement Components:
• Personalized Story-Driven Campaign: Guests will be invited to share their own stories and memories connected to "Miramar by the Sea," creating a rich narrative tapestry that weaves together personal journeys with the hotel's legacy.
• Unique Interactive Photographic Experience: Guests will be offered disposable cameras upon arrival, encouraging them to capture their stay from a personal perspective. This hands-on approach not only fosters a deeper connection with the property but also empowers guests to contribute to the hotel's legacy through their unique lenses.
    * Upon checkout, guests can submit their cameras for processing. The hotel will then deliver these personal photo albums digitally, creating a memorable keepsake of their stay.
    * With permission, select guest photographs will be featured in promotional materials and across social media platforms, showcasing the authentic experiences and beauty of The Rosewood Miramar Beach as seen through the eyes of its visitors.
• Social Media Engagement: Through the #MiramarLegacy hashtag, we'll engage the community in sharing their experiences and discoveries, fostering a vibrant online conversation and building anticipation for the campaign.

Execution Plan
* Launch the campaign with an event showcasing the history and evolution of "Miramar by the Sea" through both professional and guest-captured photography.
* Introduce the disposable camera experience to guests, highlighting this unique opportunity to engage with and contribute to the hotel's story.
* Regularly feature guest photographs in marketing campaigns and on social media, reinforcing the authentic and personal experiences available at The Rosewood Miramar Beach.

In homage to the iconic "Miramar by the Sea Hotel" of the 1900’s, I propose a campaign that weaves the heritage of its storied past with the threads of modern luxury, capturing the heart of Rosewood Miramar Beach today. Our vision is to create a bridge between the timeless charm of the past and the refined elegance of the present, celebrating the enduring legacy of this legendary locale.

I am excited about the potential to collaborate on this project. I believe that by capturing the essence of "Miramar by the Sea" and its evolution into today's luxury icon, we can create a compelling visual narrative that resonates deeply with guests old and new.

I look forward to the opportunity to discuss this proposal further and explore how we can bring this vision to life, together.

Warm Regards,
David Mendoza III